Jordans Cereals
We work with more than 30 Jordans farmers to make space for wildlife on their farms
Our long-standing partnership with Jordans Cereals helps the farmers who grow oats for Jordans to farm in harmony with nature.
Farmland covers more than 70% of the UK’s land area. As custodians of the countryside, we believe that farmers have a vital role to play in helping nature to recover from past losses. Since the Jordans Farm partnership (JFP) commenced in 2016, more than 30 farmers growing oats for Jordans cereals together farm over 15,000 hectares of countryside! Every one of them is committed to protecting and managing an area equal to at least 10% of their farmed land for wildlife — a core principle of the JFP.
Each Jordans farmer works closely with a farm advisor from their local Wildlife Trust. Through the development of a bespoke and thorough farm conservation plan, they’re enabled to support farmland species such as barn owl, brown hare, bats and vital pollinating insects like bees and butterflies. Features like hedgerows, field margins and ponds create wildlife corridors enabling wildlife to thrive and to move through the landscape.
Collectively, the JFP farmers manage land that’s over 4,700ha for wildlife! Each JFP farm is proof that farming for wildlife and profitable farming can go hand in hand. This industry-leading standard for land management has been developed in partnership between The Wildlife Trusts and Jordans. The JFP is a partnership between Jordans, The Wildlife Trusts and LEAF (Linking Environment and Farming).
Look out for The Wildlife Trusts logo on packs of Jordans cereals!
Stories from the farm
Learn about the passion and commitment from Jordans Farm Partnership oat growers and the wildlife successes they've had on their land. Here are some of the stories from the farms.
Jordans Farm Partnership - Annual Impact Report 2021-22
Take a look at our impact report to see how Wildlife Trust advisors are supporting the farmers who grow oats for Jordans' to do great things on their farms for wildlife.
(C) Simon Rawles
